Lola’s Dress Barn

Lola’s Dress Barn

Dressbarn.com is an internet retailer of women’s clothes. The company’s name is a reference to Ascena, a former women’s clothing retailer that operated from 1962 to 2019. Retail Ecommerce Ventures, a Miami-based company, now owns the company. The company was founded in 1962 and has over 18,000 employees. The company also operates multiple brick-and-mortar stores. The company was founded by two brothers and has grown at a rapid rate.

The company’s rise to prominence began in the mid-1960s, when Elliot Jaffe was a merchandising manager at a department store in Connecticut. Roslyn Jaffe, Jaffe’s wife, approached him with a plan for a discount clothing store for women. Together, they began planning a test store. Elliot kept his Macy’s job to support the family, but worked late to open the first Dress Barn.

Dressbarn was a brick-and mortar retailer for many years, but it never shifted to ecommerce. Its retail network was a major part of its success, and ecommerce represented less than 20% of the brand’s overall revenue. Still, Dressbarn’s new strategy has enabled it to grow at a rate of 100% per quarter. Its online retail network has expanded, and it has increased its ecommerce site’s growth by 45% since April.

The company’s original store opened 45 years ago. It has been managed by the same family since then. Although the company has had to change its name and focus many times, it has maintained its target customer base. Vivian Behrens is the current chief marketing officer and senior vice president of the company. It is not clear what the future holds for dressbarn, but its success was largely determined by how well it had managed its transition.

Dressbarn was founded in 1962 by Roslyn Jaffe and Elliot Jaffe. It has seen many changes over the years. In 2011, the company became part of the Ascena Retail Group. Tai Lopez bought the Dressbarn brand in 2015 and founded Retail Ecommerce Ventures. The company plans to relaunch its website in January 2020. Although Dressbarn is closing most of its stores, the brand will continue to thrive online under a new ownership.

Dressbarn’s target audience is composed of moderate-income women between 35 and 54 years old. These women have families and are employed in “pink collar jobs.” They want to be fashionable and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. Its employees also post live shows on social networks and hire fashion bloggers. These live shows are meant to provide customers with an in-person experience, while its live show videos and fashion bloggers are designed to connect customers with employees.

Dressbarn has ended its retail operations after nearly 60 years of operation. It will eventually close approximately 650 locations. The company has not yet revealed the exact closing dates. All Dressbarn employees will be working with the parent company during this transition. The company will honor merchandise credit cards and gift cards for the time being. The stores will be closed by December 26. In the meantime, customers can continue to shop for clothing at Dressbarn’s ecommerce site as usual.

The Dress Barn, Inc. had nearly 20 stores in the 1970s and was large enough for customers to buy products from well-known designers. The majority of Dress Barns sold women’s apparel at prices 20 to 50% lower than department store counterparts. To expand their reach, the company acquired other chains. Today, they are one of the largest specialty women’s clothing retailers in the U.S. They also own their own private label clothing.