Dressbarn Womens Size Pants
Dressbarn.com is an internet retailer of women’s clothes. The company’s name is a reference to Ascena, a former women’s clothing retailer that operated from 1962 to 2019. Retail Ecommerce Ventures, a Miami-based company, now owns the company. The company was founded in 1962 and has over 18,000 employees. The company also operates multiple brick-and-mortar stores. The company was founded by two brothers and has grown at a rapid rate.
The rise of the company to prominence began in mid-1960s when Elliot Jaffe, a merchandising manager at Connecticut’s department store, was involved. Roslyn Jaffe, Jaffe’s wife, approached him with a plan for a discount clothing store for women. Together, they began planning a test store. Elliot kept his Macy’s job to support the family, but worked late to open the first Dress Barn.
Dressbarn was a brick-and mortar retailer for many years, but it never shifted to ecommerce. Its success was due to its retail network, but ecommerce accounted for less than 20% of its overall revenue. Still, Dressbarn’s new strategy has enabled it to grow at a rate of 100% per quarter. Its online retail network has expanded, and it has increased its ecommerce site’s growth by 45% since April.
The company’s original store opened 45 years ago. It has been managed by the same family since then. Although the company has had to change its name and focus many times, it has maintained its target customer base. Vivian Behrens is the current chief marketing officer and senior vice president of the company. Although it is unclear what the future holds for Dressbarn, its success was largely determined in part by how it managed its transition.
Founded by Roslyn and Elliot Jaffe in 1962, Dressbarn has experienced several changes over the years. In 2011, the company became part of the Ascena Retail Group. Tai Lopez bought the Dressbarn brand in 2015 and founded Retail Ecommerce Ventures. The company plans to relaunch its website in January 2020. Even though Dressbarn is closing many of its stores, the brand’s online success will be maintained by a new owner.
Dressbarn’s target audience consists of middle-income women aged between 35 and 54. These women are employed in “pink collar” jobs and have families. They want to feel stylish and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. Its employees also post live shows on social networks and hire fashion bloggers. These live shows are meant to provide customers with an in-person experience, while its live show videos and fashion bloggers are designed to connect customers with employees.
After nearly 60 years of operating, Dressbarn is now winding down its retail operations. It will eventually close approximately 625 locations. The exact closing dates have not been revealed by the company. All Dressbarn employees will be working with the parent company during this transition. The company will honor merchandise credit cards and gift cards for the time being. The stores will be closed by December 26. In the meantime, customers can continue to shop for clothing at Dressbarn’s ecommerce site as usual.
The Dress Barn, Inc. had nearly 20 stores in the 1970s and was large enough for customers to buy products from well-known designers. Most Dress Barns sold women’s apparel at prices that were 20 to 50 percent below those of department store competitors. To expand their reach, the company acquired other chains. They are now one of the largest specialty clothing retailers for women in the U.S. They also own their own private label clothing.