Dress Barn Warminster
Dressbarn.com is an internet retailer of women’s clothes. The company’s name is a reference to Ascena, a former women’s clothing retailer that operated from 1962 to 2019. Today, the company is owned by a Miami, Florida-based corporation called Retail Ecommerce Ventures. Founded in 1962, the company has more than 18,000 employees. The company also operates multiple brick-and-mortar stores. Founded by two brothers, the company has been growing at a rapid pace.
The company’s rise to prominence began in the mid-1960s, when Elliot Jaffe was a merchandising manager at a department store in Connecticut. Jaffe approached his wife, Roslyn, with a plan to open a women’s discount apparel store. They began to plan a test store together. Elliot retained his Macy’s job to support his family, but worked after hours to open the first Dress Barn store.
Although Dressbarn had long been a brick-and-mortar retailer, it had never focused on ecommerce. Its success was due to its retail network, but ecommerce accounted for less than 20% of its overall revenue. Still, Dressbarn’s new strategy has enabled it to grow at a rate of 100% per quarter. Its online retail network has expanded, and it has increased its ecommerce site’s growth by 45% since April.
The company’s original store opened 45 years ago. It has been managed by the same family since then. Although it has changed its name and focus several times, it has managed to hold on to its target customer base. The company’s current management team consists of Vivian Behrens, senior vice president and chief marketing officer. It is not clear what the future holds for dressbarn, but its success was largely determined by how well it had managed its transition.
Dressbarn was founded in 1962 by Roslyn Jaffe and Elliot Jaffe. It has seen many changes over the years. The company was incorporated into the Ascena Retail Group in 2011. Tai Lopez bought the Dressbarn brand in 2015 and founded Retail Ecommerce Ventures. The company plans to relaunch its website in January 2020. Even though Dressbarn is closing many of its stores, the brand’s online success will be maintained by a new owner.
Dressbarn’s target audience consists of middle-income women aged between 35 and 54. These women have families and are employed in “pink collar jobs.” They want to be fashionable and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. For example, its employees post live shows on social media and hire fashion bloggers. These live shows are meant to provide customers with an in-person experience, while its live show videos and fashion bloggers are designed to connect customers with employees.
Dressbarn has ended its retail operations after nearly 60 years of operation. It will eventually close approximately 625 locations. The exact closing dates have not been revealed by the company. All Dressbarn employees are working with the company’s parent company as it transitions to a new direction. The company will continue to honor merchandise credit cards as well as gift cards. The stores will close on December 26th. Customers can shop at Dressbarn’s online store as usual.
The Dress Barn, Inc. had nearly 20 stores in the 1970s and was large enough for customers to buy products from well-known designers. The majority of Dress Barns sold women’s apparel at prices 20 to 50% lower than department store counterparts. To expand their reach, the company acquired other chains. Today, they are one of the largest specialty women’s clothing retailers in the U.S. They also have their own private label clothing.