Dress Barn Petite Tops White
Dressbarn.com is an online retailer of women’s clothing. The company’s name is connected to the former women’s clothing chain Ascena, which operated from 1962 to 2019. Retail Ecommerce Ventures, a Miami-based company, now owns the company. Founded in 1962, the company has more than 18,000 employees. Multiple brick-and-mortar shops are also owned by the company. Founded by two brothers, the company has been growing at a rapid pace.
The rise of the company to prominence began in mid-1960s when Elliot Jaffe, a merchandising manager at Connecticut’s department store, was involved. Roslyn Jaffe, Jaffe’s wife, approached him with a plan for a discount clothing store for women. Together, they began planning a test store. Elliot kept his Macy’s job to support the family, but worked late to open the first Dress Barn.
Dressbarn was a brick-and mortar retailer for many years, but it never shifted to ecommerce. Its retail network was a major part of its success, and ecommerce represented less than 20% of the brand’s overall revenue. Still, Dressbarn’s new strategy has enabled it to grow at a rate of 100% per quarter. Its retail network has also expanded to online sales, as it has grown its ecommerce site by 45% since April.
Although the company’s first store opened 45 years ago, it has been managed by the same family ever since. Although the company has had to change its name and focus many times, it has maintained its target customer base. The company’s current management team consists of Vivian Behrens, senior vice president and chief marketing officer. Although it is unclear what the future holds for Dressbarn, its success was largely determined in part by how it managed its transition.
Founded by Roslyn and Elliot Jaffe in 1962, Dressbarn has experienced several changes over the years. The company was incorporated into the Ascena Retail Group in 2011. In 2015, Tai Lopez purchased the Dressbarn brand and formed Retail Ecommerce Ventures, which plans to relaunch the brand’s website in January 2020. Even though Dressbarn is closing many of its stores, the brand’s online success will be maintained by a new owner.
Dressbarn’s target audience consists of middle-income women aged between 35 and 54. These women are employed in “pink collar” jobs and have families. They want to feel stylish and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. For example, its employees post live shows on social media and hire fashion bloggers. These live shows are meant to provide customers with an in-person experience, while its live show videos and fashion bloggers are designed to connect customers with employees.
Dressbarn has ended its retail operations after nearly 60 years of operation. It will eventually close approximately 625 locations. The company has not yet revealed the exact closing dates. All Dressbarn employees will be working with the parent company during this transition. The company will continue to honor merchandise credit cards as well as gift cards. The stores will close on December 26th. Customers can shop at Dressbarn’s online store as usual.
In the 1970s, The Dress Barn, Inc. operated nearly 20 stores and was large enough to purchase products from famous designers. The majority of Dress Barns sold women’s apparel at prices 20 to 50% lower than department store counterparts. To expand their reach, the company acquired other chains. They are now one of the largest specialty clothing retailers for women in the U.S. They also have their own private label clothing.