Dress Barn Near By
Dressbarn.com is an internet retailer of women’s clothes. The company’s name is connected to the former women’s clothing chain Ascena, which operated from 1962 to 2019. Retail Ecommerce Ventures, a Miami-based company, now owns the company. Founded in 1962, the company has more than 18,000 employees. Multiple brick-and-mortar shops are also owned by the company. Founded by two brothers, the company has been growing at a rapid pace.
The company’s rise to prominence began in the mid-1960s, when Elliot Jaffe was a merchandising manager at a department store in Connecticut. Roslyn Jaffe, Jaffe’s wife, approached him with a plan for a discount clothing store for women. Together, they began planning a test store. Elliot kept his Macy’s job to support the family, but worked late to open the first Dress Barn.
Although Dressbarn had long been a brick-and-mortar retailer, it had never focused on ecommerce. Its success was due to its retail network, but ecommerce accounted for less than 20% of its overall revenue. Still, Dressbarn’s new strategy has enabled it to grow at a rate of 100% per quarter. Its retail network has also expanded to online sales, as it has grown its ecommerce site by 45% since April.
The company’s original store opened 45 years ago. It has been managed by the same family since then. Although the company has had to change its name and focus many times, it has maintained its target customer base. Vivian Behrens is the current chief marketing officer and senior vice president of the company. Although it is unclear what the future holds for Dressbarn, its success was largely determined in part by how it managed its transition.
Dressbarn was founded in 1962 by Roslyn Jaffe and Elliot Jaffe. It has seen many changes over the years. In 2011, the company became part of the Ascena Retail Group. In 2015, Tai Lopez purchased the Dressbarn brand and formed Retail Ecommerce Ventures, which plans to relaunch the brand’s website in January 2020. Although Dressbarn is closing most of its stores, the brand will continue to thrive online under a new ownership.
Dressbarn’s target audience consists of middle-income women aged between 35 and 54. These women are employed in “pink collar” jobs and have families. They want to feel stylish and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. Its employees also post live shows on social networks and hire fashion bloggers. These live shows provide customers with an in-person experience. Fashion bloggers and live show videos are designed to connect employees with customers.
Dressbarn has ended its retail operations after nearly 60 years of operation. It will eventually close approximately 650 locations. The exact closing dates have not been revealed by the company. All Dressbarn employees are working with the company’s parent company as it transitions to a new direction. The company will continue to honor merchandise credit cards as well as gift cards. The stores will close on December 26th. Customers can shop at Dressbarn’s online store as usual.
The Dress Barn, Inc. had nearly 20 stores in the 1970s and was large enough for customers to buy products from well-known designers. The majority of Dress Barns sold women’s apparel at prices 20 to 50% lower than department store counterparts. The company continued to grow and acquire other chains to increase their size. They are now one of the largest specialty clothing retailers for women in the U.S. They also have their own private label clothing.