Dress Barn Milwaukee
Dressbarn.com is an online retailer of women’s clothing. The company’s name is a reference to Ascena, a former women’s clothing retailer that operated from 1962 to 2019. Retail Ecommerce Ventures, a Miami-based company, now owns the company. Founded in 1962, the company has more than 18,000 employees. The company also operates multiple brick-and-mortar stores. The company was founded by two brothers and has grown at a rapid rate.
The company’s rise to prominence began in the mid-1960s, when Elliot Jaffe was a merchandising manager at a department store in Connecticut. Roslyn Jaffe, Jaffe’s wife, approached him with a plan for a discount clothing store for women. They began to plan a test store together. Elliot kept his Macy’s job to support the family, but worked late to open the first Dress Barn.
Dressbarn was a brick-and mortar retailer for many years, but it never shifted to ecommerce. Its retail network was a major part of its success, and ecommerce represented less than 20% of the brand’s overall revenue. Dressbarn’s new strategy still allows it to grow at a rate exceeding 100% per quarter. Its online retail network has expanded, and it has increased its ecommerce site’s growth by 45% since April.
The company’s original store opened 45 years ago. It has been managed by the same family since then. Although it has changed its name and focus several times, it has managed to hold on to its target customer base. Vivian Behrens is the current chief marketing officer and senior vice president of the company. It is not clear what the future holds for dressbarn, but its success was largely determined by how well it had managed its transition.
Founded by Roslyn and Elliot Jaffe in 1962, Dressbarn has experienced several changes over the years. The company was incorporated into the Ascena Retail Group in 2011. In 2015, Tai Lopez purchased the Dressbarn brand and formed Retail Ecommerce Ventures, which plans to relaunch the brand’s website in January 2020. Although Dressbarn is closing most of its stores, the brand will continue to thrive online under a new ownership.
Dressbarn’s target audience consists of middle-income women aged between 35 and 54. These women are employed in “pink collar” jobs and have families. They want to feel stylish and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. Its employees also post live shows on social networks and hire fashion bloggers. These live shows provide customers with an in-person experience. Fashion bloggers and live show videos are designed to connect employees with customers.
Dressbarn has ended its retail operations after nearly 60 years of operation. It will eventually close approximately 625 locations. The exact closing dates have not been revealed by the company. All Dressbarn employees will be working with the parent company during this transition. The company will honor merchandise credit cards and gift cards for the time being. The stores will close on December 26th. Customers can shop at Dressbarn’s online store as usual.
In the 1970s, The Dress Barn, Inc. operated nearly 20 stores and was large enough to purchase products from famous designers. Most Dress Barns sold women’s apparel at prices that were 20 to 50 percent below those of department store competitors. The company continued to grow and acquire other chains to increase their size. They are now one of the largest specialty clothing retailers for women in the U.S. They also own their own private label clothing.