Dress Barn Meyerland
Dressbarn.com is an online retailer of women’s clothing. The company’s name is connected to the former women’s clothing chain Ascena, which operated from 1962 to 2019. Today, the company is owned by a Miami, Florida-based corporation called Retail Ecommerce Ventures. Founded in 1962, the company has more than 18,000 employees. The company also operates multiple brick-and-mortar stores. Founded by two brothers, the company has been growing at a rapid pace.
The company’s rise to prominence began in the mid-1960s, when Elliot Jaffe was a merchandising manager at a department store in Connecticut. Roslyn Jaffe, Jaffe’s wife, approached him with a plan for a discount clothing store for women. Together, they began planning a test store. Elliot kept his Macy’s job to support the family, but worked late to open the first Dress Barn.
Dressbarn was a brick-and mortar retailer for many years, but it never shifted to ecommerce. Its success was due to its retail network, but ecommerce accounted for less than 20% of its overall revenue. Dressbarn’s new strategy still allows it to grow at a rate exceeding 100% per quarter. Its retail network has also expanded to online sales, as it has grown its ecommerce site by 45% since April.
Although the company’s first store opened 45 years ago, it has been managed by the same family ever since. Although it has changed its name and focus several times, it has managed to hold on to its target customer base. The company’s current management team consists of Vivian Behrens, senior vice president and chief marketing officer. Although it is unclear what the future holds for Dressbarn, its success was largely determined in part by how it managed its transition.
Dressbarn was founded in 1962 by Roslyn Jaffe and Elliot Jaffe. It has seen many changes over the years. The company was incorporated into the Ascena Retail Group in 2011. In 2015, Tai Lopez purchased the Dressbarn brand and formed Retail Ecommerce Ventures, which plans to relaunch the brand’s website in January 2020. Even though Dressbarn is closing many of its stores, the brand’s online success will be maintained by a new owner.
Dressbarn’s target audience is composed of moderate-income women between 35 and 54 years old. These women have families and are employed in “pink collar jobs.” They want to be fashionable and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. Its employees also post live shows on social networks and hire fashion bloggers. These live shows provide customers with an in-person experience. Fashion bloggers and live show videos are designed to connect employees with customers.
Dressbarn has ended its retail operations after nearly 60 years of operation. It will eventually close approximately 650 locations. The company has not yet revealed the exact closing dates. All Dressbarn employees will be working with the parent company during this transition. The company will honor merchandise credit cards and gift cards for the time being. The stores will close on December 26th. Customers can shop at Dressbarn’s online store as usual.
The Dress Barn, Inc. had nearly 20 stores in the 1970s and was large enough for customers to buy products from well-known designers. Most Dress Barns sold women’s apparel at prices that were 20 to 50 percent below those of department store competitors. The company continued to grow and acquire other chains to increase their size. They are now one of the largest specialty clothing retailers for women in the U.S. They also have their own private label clothing.