Dress Barn Fl
Dressbarn.com is an online retailer of women’s clothing. The company’s name is a reference to Ascena, a former women’s clothing retailer that operated from 1962 to 2019. Today, the company is owned by a Miami, Florida-based corporation called Retail Ecommerce Ventures. Founded in 1962, the company has more than 18,000 employees. Multiple brick-and-mortar shops are also owned by the company. Founded by two brothers, the company has been growing at a rapid pace.
The rise of the company to prominence began in mid-1960s when Elliot Jaffe, a merchandising manager at Connecticut’s department store, was involved. Roslyn Jaffe, Jaffe’s wife, approached him with a plan for a discount clothing store for women. Together, they began planning a test store. Elliot retained his Macy’s job to support his family, but worked after hours to open the first Dress Barn store.
Dressbarn was a brick-and mortar retailer for many years, but it never shifted to ecommerce. Its retail network was a major part of its success, and ecommerce represented less than 20% of the brand’s overall revenue. Still, Dressbarn’s new strategy has enabled it to grow at a rate of 100% per quarter. Its online retail network has expanded, and it has increased its ecommerce site’s growth by 45% since April.
Although the company’s first store opened 45 years ago, it has been managed by the same family ever since. Although it has changed its name and focus several times, it has managed to hold on to its target customer base. Vivian Behrens is the current chief marketing officer and senior vice president of the company. It is not clear what the future holds for dressbarn, but its success was largely determined by how well it had managed its transition.
Founded by Roslyn and Elliot Jaffe in 1962, Dressbarn has experienced several changes over the years. In 2011, the company became part of the Ascena Retail Group. In 2015, Tai Lopez purchased the Dressbarn brand and formed Retail Ecommerce Ventures, which plans to relaunch the brand’s website in January 2020. Although Dressbarn is closing most of its stores, the brand will continue to thrive online under a new ownership.
Dressbarn’s target audience is composed of moderate-income women between 35 and 54 years old. These women have families and are employed in “pink collar jobs.” They want to feel stylish and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. For example, its employees post live shows on social media and hire fashion bloggers. These live shows are meant to provide customers with an in-person experience, while its live show videos and fashion bloggers are designed to connect customers with employees.
Dressbarn has ended its retail operations after nearly 60 years of operation. It will eventually close approximately 625 locations. The exact closing dates have not been revealed by the company. All Dressbarn employees are working with the company’s parent company as it transitions to a new direction. The company will honor merchandise credit cards and gift cards for the time being. The stores will be closed by December 26. Customers can shop at Dressbarn’s online store as usual.
In the 1970s, The Dress Barn, Inc. operated nearly 20 stores and was large enough to purchase products from famous designers. Most Dress Barns sold women’s apparel at prices that were 20 to 50 percent below those of department store competitors. The company continued to grow and acquire other chains to increase their size. They are now one of the largest specialty clothing retailers for women in the U.S. They also own their own private label clothing.