Dress Barn Deer Park

Dress Barn Deer Park

Dressbarn.com is an internet retailer of women’s clothes. The company’s name is connected to the former women’s clothing chain Ascena, which operated from 1962 to 2019. Today, the company is owned by a Miami, Florida-based corporation called Retail Ecommerce Ventures. The company was founded in 1962 and has over 18,000 employees. The company also operates multiple brick-and-mortar stores. Founded by two brothers, the company has been growing at a rapid pace.

The rise of the company to prominence began in mid-1960s when Elliot Jaffe, a merchandising manager at Connecticut’s department store, was involved. Roslyn Jaffe, Jaffe’s wife, approached him with a plan for a discount clothing store for women. They began to plan a test store together. Elliot kept his Macy’s job to support the family, but worked late to open the first Dress Barn.

Although Dressbarn had long been a brick-and-mortar retailer, it had never focused on ecommerce. Its success was due to its retail network, but ecommerce accounted for less than 20% of its overall revenue. Still, Dressbarn’s new strategy has enabled it to grow at a rate of 100% per quarter. Its online retail network has expanded, and it has increased its ecommerce site’s growth by 45% since April.

The company’s original store opened 45 years ago. It has been managed by the same family since then. Although the company has had to change its name and focus many times, it has maintained its target customer base. The company’s current management team consists of Vivian Behrens, senior vice president and chief marketing officer. It is not clear what the future holds for dressbarn, but its success was largely determined by how well it had managed its transition.

Dressbarn was founded in 1962 by Roslyn Jaffe and Elliot Jaffe. It has seen many changes over the years. The company was incorporated into the Ascena Retail Group in 2011. Tai Lopez bought the Dressbarn brand in 2015 and founded Retail Ecommerce Ventures. The company plans to relaunch its website in January 2020. Although Dressbarn is closing most of its stores, the brand will continue to thrive online under a new ownership.

Dressbarn’s target audience is composed of moderate-income women between 35 and 54 years old. These women have families and are employed in “pink collar jobs.” They want to feel stylish and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. For example, its employees post live shows on social media and hire fashion bloggers. These live shows are meant to provide customers with an in-person experience, while its live show videos and fashion bloggers are designed to connect customers with employees.

Dressbarn has ended its retail operations after nearly 60 years of operation. It will eventually close approximately 650 locations. The exact closing dates have not been revealed by the company. All Dressbarn employees are working with the company’s parent company as it transitions to a new direction. The company will continue to honor merchandise credit cards as well as gift cards. The stores will be closed by December 26. Customers can shop at Dressbarn’s online store as usual.

In the 1970s, The Dress Barn, Inc. operated nearly 20 stores and was large enough to purchase products from famous designers. The majority of Dress Barns sold women’s apparel at prices 20 to 50% lower than department store counterparts. The company continued to grow and acquire other chains to increase their size. Today, they are one of the largest specialty women’s clothing retailers in the U.S. They also own their own private label clothing.