Dress Barn Cu
Dressbarn.com is an internet retailer of women’s clothes. The company’s name is connected to the former women’s clothing chain Ascena, which operated from 1962 to 2019. Retail Ecommerce Ventures, a Miami-based company, now owns the company. Founded in 1962, the company has more than 18,000 employees. The company also operates multiple brick-and-mortar stores. The company was founded by two brothers and has grown at a rapid rate.
The rise of the company to prominence began in mid-1960s when Elliot Jaffe, a merchandising manager at Connecticut’s department store, was involved. Jaffe approached his wife, Roslyn, with a plan to open a women’s discount apparel store. Together, they began planning a test store. Elliot retained his Macy’s job to support his family, but worked after hours to open the first Dress Barn store.
Dressbarn was a brick-and mortar retailer for many years, but it never shifted to ecommerce. Its retail network was a major part of its success, and ecommerce represented less than 20% of the brand’s overall revenue. Dressbarn’s new strategy still allows it to grow at a rate exceeding 100% per quarter. Its retail network has also expanded to online sales, as it has grown its ecommerce site by 45% since April.
Although the company’s first store opened 45 years ago, it has been managed by the same family ever since. Although the company has had to change its name and focus many times, it has maintained its target customer base. The company’s current management team consists of Vivian Behrens, senior vice president and chief marketing officer. Although it is unclear what the future holds for Dressbarn, its success was largely determined in part by how it managed its transition.
Dressbarn was founded in 1962 by Roslyn Jaffe and Elliot Jaffe. It has seen many changes over the years. In 2011, the company became part of the Ascena Retail Group. Tai Lopez bought the Dressbarn brand in 2015 and founded Retail Ecommerce Ventures. The company plans to relaunch its website in January 2020. Although Dressbarn is closing most of its stores, the brand will continue to thrive online under a new ownership.
Dressbarn’s target audience consists of middle-income women aged between 35 and 54. These women have families and are employed in “pink collar jobs.” They want to feel stylish and keep up with the latest trends. The company has a number of unique marketing strategies to help them achieve that. Its employees also post live shows on social networks and hire fashion bloggers. These live shows provide customers with an in-person experience. Fashion bloggers and live show videos are designed to connect employees with customers.
After nearly 60 years of operating, Dressbarn is now winding down its retail operations. It will eventually close approximately 625 locations. The company has not yet revealed the exact closing dates. All Dressbarn employees are working with the company’s parent company as it transitions to a new direction. The company will honor merchandise credit cards and gift cards for the time being. The stores will be closed by December 26. In the meantime, customers can continue to shop for clothing at Dressbarn’s ecommerce site as usual.
The Dress Barn, Inc. had nearly 20 stores in the 1970s and was large enough for customers to buy products from well-known designers. Most Dress Barns sold women’s apparel at prices that were 20 to 50 percent below those of department store competitors. To expand their reach, the company acquired other chains. Today, they are one of the largest specialty women’s clothing retailers in the U.S. They also own their own private label clothing.